Japanese Companies Enter the U.S. Healthcare IT Market

Osaka – Sunday, August 29, 2010




Nikkei, Japanese newspaper specialized in business and economy, reported today that Japanese IT related companies started to enter the U.S. healthcare IT market, when the U.S. counterparts have been accelerating their investment in this market. NEC is to enter the U.S. healthcare inspection business in the summer 2011. The company invests in the U.S. healthcare venture business and develops a system that determines risk of having disease by inspecting proteins in the blood. Fuji film integrated their U.S. healthcare information system affiliates to establish and strengthen their business of diagnostic imaging systems.



The U.S. preventive healthcare market is expected to grow with president Obama’s healthcare reform, and the U.S. companies have been entering and/strengthen their businesses in this market. Competition in the new promising healthcare IT market has started and is expected to get fierce.



1. Why is the U.S. preventive healthcare marketing promising and is expected to grow?



The healthcare IT demand is expected to grow dramatically with the increase in the healthcare insurance consumers. This is because of the healthcare insurance reform law was enacted in March. This law aims all of the U.S. citizens to benefit from the healthcare insurance.



Demand of preventive healthcare is also expected to grow because all the preventive healthcare cost is to be paid by insurance.



2. How are Japanese companies to enter and/or strengthen their healthcare IT business in the U.S.?






1) NEC



NEC is to enter the U.S. healthcare inspection business in the summer 2011 and to make healthcare IT business as a new business pillar. The company is to develop a new system that determine risk of having diseases by inspecting proteins in the blood, whose market size is expected to grow as big as more than 200 billion yen worldwide, the U.S. being the biggest market.



NEC invested 5 million USD (approximately 400 million yen) in a U.S. venture company and made alliance with the venture company. The venture company has a technology of inspecting in details proteins in blood. Based on the data from this inspection, NEC is to system that immediately determines risk of having diseases. The system will be located in a data centre in the U.S. The inspection result will be delivered to the customers by the Internet, precisely speaking, “cloud computing”.



NEC will be entrusted with the inspection from pharmaceutical companies that initiates “order made healthcare”, treatment tailoring to meet constitution of each patients, from summer 2011. From 2012 the company is to be entrusted with the inspection also from hospitals. The company is also to study health check service for individuals; collecting bloods in places such as at super market and send the inspection result to mobile terminal.



2) Fuji Film



Fuji Film integrated an affiliate strong in diagnostic imaging management (located in Indiana) and another affiliate engaged in system supporting diagnostic tasks earlier this month.



Fuji Film had acquired the two affiliates after 2006 and has been supplying systems to approximately 700 U.S. and worldwide healthcare organizations. By integrating the two affiliates, the experts believe that the company is to broaden the range of services to expand their business, so that they can achieve the target of supplying their systems to 1000 organizations very soon.



3. How have the U.S. companies been developing their healthcare IT business?



The U.S. companies of IT and healthcare have been accelerating investment in healthcare IT business. This is because with President Obama’s healthcare reform aims to reduce 32 million citizens without healthcare insurance in the next 10 years, meaning growth of healthcare IT demand such as electronic clinical record.



GE and Intel agreed to integrate their in-home healthcare system business earlier year. They plan to invest more than 250 million USD by 2014 and develop in-home healthcare system for senior citizens and demented patients.



Oracle acquired a software company specialized in healthcare software with 68.5 million USD.



Dell acquired an IT company with 3.9 billion USD to enter electronic clinical record business.