As in the previous post, many business
professionals think globally only when they realized they cannot grow their
business only in their own, local market (i.e. of their own country). So they
tend to “rush” in going global.
Perhaps that is why many of them think “let’s
start going global from this country” without much thought or strategy
supported by research and analysis.
Japan is number 3 market in size and
matured for most industries so it is an attractive market. So many business
professionals outside Japan are interested in making Japan market entry. This
is probably such people contact me via LinkedIn saying they want to expand
their business in Japan. But, I must say majority are so easy going.
It is basically the same for many Japanese
business professionals. When they explain to me their aspiration in going
global and starting with this country or this approach, I would ask them why
most of the time they cannot explain clearly, in convincing manner. It is
because of insufficient or lack of research, insight and strategy.
With language barrier and lack of knowhow
or connections, doing research, gaining insight and developing strategy is a
huge challenge. It does not mean you can get away with it. And, there are some
ways you can overcome this challenge, even with limited resources.
This is one of the topics I have covered in
my two eBooks I wrote, which was published by StartiaLab, a leading Japanese
eBook publisher in November, 2015.
English version: 7 Things to Know to be Successful in Business in
Japan
Japanese version: 世界を相手に勝つための教科書 – グローバル社会で事業を拡大する7つの方法と8つの事例
