You may well start your business locally in
your country even if you have a vision of going global in the future. When do
you start taking global market into consideration? After your local business
starts to mature?
It is natural that you start your business
where you are familiar with thus that is what most people do but that is no
good.
There are so many things that cannot be “changed/tailored”
to make your business change/evolve to something global once you start with
something very local.
Brand (including brand name) is just an
example. This is why current global companies like Toyota have changed their CI
brand from their original one (e.g. from Japanese to English).
Such small change worked for them, but for
others they simply had to completely change everything, meaning huge
investment/cost and re-building the brand again.
Thinking globally from the early stage is
one of the topics I have covered in my two eBooks I wrote, which was published
by StartiaLab, a leading Japanese eBook publisher in November, 2015.
English version: 7 Things to Know to be Successful in Business in
Japan
Japanese version: 世界を相手に勝つための教科書 – グローバル社会で事業を拡大する7つの方法と8つの事例
