Simply put, Japanese businesses finally do
business not exclusively targeting their Japan domestic market and consumers;
i.e. make market entry in other countries and grow their business.
As for MNCs, it is the same thing from the
other standpoint; i.e. enter and penetrate the Japanese market and grow their
Japan business.
Both are quite a challenge when the market,
customer behavior and their needs, regulations, business manners and customs,
culture and everything is so different by country/region.
However, the essence or “key approaches” for
the two are the same. What is different
are “how to apply the key approaches” for each market in an appropriate way.
This is what the two eBooks I wrote is all
about, which was published by StartiaLab, a leading Japanese eBook publisher in
November, 2015.
English version: 7 Things to Know to be Successful in Business in
Japan
Japanese version: 世界を相手に勝つための教科書 – グローバル社会で事業を拡大する7つの方法と8つの事例
I get inquiries about Japan market entries
via LinkedIn. And, it was interesting to
see Japanese attendees were very attentive when I did a 90 minutes seminar in
December 2016 in Japanese about the same theme as my Japanese version eBook. The organizer informed me that they have just
finished making their monthly brochure for March 2016 including a session about
my seminar, which made me recall this incident.
“Going Global” is indeed a hot topic
worldwide.
