Besides regulations/rules and language,
knowledge of market and customers of foreign market is key in going global. This cannot be acquired and truly utilized in product/service
development and marketing overnight.
And, without this, you cannot decide which product/service to launch in
which geographical market, and how.
In making Japan market entry and doing
business in Japan, business professional outside Japan do say such knowledge is
something they lack. To me, many
LinkedIn discussions of groups about Japan are about seeking some help to
overcome this issue.
Similarly, Japanese companies and business
professionals also need help in acquiring and leveraging knowledge of the
overseas market and customers when they expand their business outside Japan.
Even if such knowledge cannot be acquired
overnight and even if you may not have time and system to develop employee/talent
who truly has such knowledge.
One solution is hiring appropriate talent, but
finding, hiring and developing such full time employee may well be too much a
burden for you.
It does not mean there is no way to
overcome this issue. You can overcome
this by leveraging appropriate resources around the globe.
This is one of the topics I have covered in
my two eBooks I wrote, which was published by StartiaLab, a leading Japanese
eBook publisher in November, 2015.
English version: 7 Things to Know to be Successful in Business in
Japan
Japanese version: 世界を相手に勝つための教科書 – グローバル社会で事業を拡大する7つの方法と8つの事例
